I should check back more frequently!

From time to time, I make use of polls to encourage reader engagement. Typically, I will publish the results of the poll in the next newsletter issue or blog post and forget about the poll.

Four years ago, I ran a poll asking which services utilities offer

leak adjustments for. The original poll results included responses from 38 utilities. I don’t even remember why I was looking at the results page on the polling software site, but imagine my surprise when I recently noticed that poll now has 113 responses! That’s 75 additional responses since I initially published the poll results. The updated responses are displayed below (clicking on any of the graphs will open a larger image in a new window):


Similar trend

Even with the increased number of responses, the trend is very similar to the original 38 responses, as shown below:


Here’s the raw data for both the original and revised poll results:


Comparing the results

Surprising as it was to find that 75 additional people completed the poll since the original results were posted, the updated results aren’t all that much different, proportionally, from the original results.

Overwhelmingly, utilities still offer leak adjustments for both water and sewer. Similarly, a relatively small percentage don’t offer leak adjustments at all. One minor difference between the two sets of results is an increase in the number of utilities offering leak adjustments for water only and a corresponding decrease in adjustments for sewer only.

Have you completed the 2019 Utility Fee Survey?

If you haven’t yet completed the 2019 Utility Fee Survey, please click here to complete the survey. It should take less than five minutes to complete.

If you have any questions, please feel free to e-mail me at gsanders@logicssolutions.com or call me at 919-232-2320.

Please feel free to share this survey with your peers at other utilities.

Thank you in advance for taking the time to complete the survey and for sharing it with other utilities.

Is your leak adjustment policy up-to-date?

If you’re wondering if your leak adjustment policy is appropriate for your utility, please give me a call at 919-232-2320, or email me at gsanders@logicssolutions.com for more information about how a business review could help you learn the answer.

Click here to subscribe to my free, bi-weekly email newsletter...

© 2019 Gary Sanders

Have you considered offering an incentive…?

Last week, I renegotiated my plan with my cell phone company. That’s always a tedious, time-consuming task, but my carrier does offer one nice feature.

The easiest way to pay

I’ve written before about why bank drafts are the easiest way to collect payments. And I’ve followed that up not once, but twice with advice for how to get more customers to sign up for bank drafts.

Which brings me to my recent experience with my cell phone carrier. They offer customers who sign up for autopay – their term for bank drafts – a $5.00 credit per line.

Why offer an incentive?

Clearly, this company has recognized that enticing their customers to sign up for bank drafts is in their best interest.

For every customer who pays by bank draft, that’s one less mail payment, or worse yet, walk-in payment your staff has to handle. If you use a lockbox to process mail payments, this saves the per transaction fee for each customer that switches from mailing a check to paying by bank draft.

As a for-profit company in a very competitive market, my cell phone carrier doesn’t charge a convenience fee for credit card payments. If they can entice customers who historically pay by credit card to switch to paying by bank draft, they save themselves the credit card fees for those customers.

What’s a reasonable incentive?

I realize that $5.00 a month is more than most utilities can afford as an incentive, but what is realistic? I know of utilities who have tried both of these options:

  • a one-time $5.00 credit
  • a $1.00 credit for the first year the customer is on bank drafts

Both of these seem reasonable and may be all it would take to encourage a customer to sign up for bank drafts.

Complete the 2019 Utility Fee Survey

If you haven’t yet completed the 2019 Utility Fee Survey, please click here to complete the survey. It should take less than five minutes to complete.

If you have any questions, please feel free to e-mail me at gsanders@logicssolutions.com or call me at 919-232-2320.

Please feel free to share this survey with your peers at other utilities.

Thank you in advance for taking the time to complete the survey and for sharing it with other utilities.

Is a bank draft incentive a good idea for your utility?

If you’re wondering if offering an incentive for bank drafts would be in the best interest of your utility, please give me a call at 919-232-2320, or email me at gsanders@logicssolutions.com for more information about how a business review could help you learn the answer.

Click here to subscribe to my free, bi-weekly email newsletter...

© 2019 Gary Sanders