How to update your Google Maps listing

Before we get to the topic of this post, the last Utility Information Pipeline included a poll asking how you handle temporarily inactive accounts. Here is a recap of the responses to the poll (clicking on the chart will open a larger graphic in a new window):

I was pleasantly surprised to see that a majority of the poll responses do charge temporarily inactive accounts, whether it’s continuing to bill them or by assessing a fee.

Google Maps error

I was involved in a sales presentation last week and had an interesting experience when I clicked on the Mapping link within Logics’ Utility Management software. I always set the service address of my demo account to the prospect’s office address so they recognize the map.

The pushpin for the address appeared in the correct place, but the Google Business icon for the utility office was on the house next door! I commented on this and the utility staff laughed and said, yes, customers often drive past their office and have to turn around next door.

I said “Let’s fix that.” and clicked on the “Report a map error” link in the lower right corner of the inset map (this link is called “Send feedback” if you are in native Google Maps). I was able to drag the icon to the correct building on the map and, within minutes, received an email from Google confirming my correction had been made.

Step-by-step instructions to correct a map error

Back in 2012, I wrote about updating your listing in Google Places (now called Google Business). In case your Google Map listing is misplaced, as was the case with Auburn Water System, here are the steps to correct it.

As you can see from the screen shot below, the pushpin was between two buildings rather than directly on the Auburn Water System office:

  1. Click the “Send feedback” link in the lower right corner.
  1. Select “Edit the map” from the Send feedback menu.

  1. Click on the icon for the business you want to correct, in this case Auburn Water System.
  1. Check “Marker is placed incorrectly on the map” beside Location on the Suggest an edit menu.

  1. Drag the marker to the proper place on the map.
  1. Click submit.
  1. A message will pop up thanking you for improving Google Maps.

  1. Once your edit has been approved, you will receive an email from Google Maps letting you know it was a success!

The end result is the pushpin is now directly on the Auburn Water System office building! I guess now I should do the same thing for Choctawhatchee Electric Cooperative, who share the same building with Auburn Water System. (I’m unsure why they didn’t show on the “before” map…)

Last chance for the 2017 Utility Fee Survey

This is your last chance to participate in the 2017 Utility Fee Survey. The survey will be closing at the end of the day, June 30, so if you haven’t already done so, please click here to complete the survey. It should take less than five minutes to complete. For an idea of what to expect from the survey, here are the results of the 2015 Utility Fee Survey:

If you have any questions, please feel free to e-mail me at gsanders@logicssolutions.com or call me at 919-232-2320.

Thank you in advance for your participation in the 2017 Utility Fee Survey.

Reviewing your policies?

If you’re in the process of reviewing or updating your policies, please give me a call at 919-232-2320, or email me at gsanders@logicssolutions.com for more information about how a business review could help you review your entire office operation.

Click here to subscribe to my free, bi-weekly email newsletter...

© 2017 Gary Sanders

How do you handle temporarily inactive accounts?

I had a Town Manager who attended my recent presentation at the North Carolina Rural Water Association Annual Conference contact me with a question. He wanted to know what I recommended regarding billing for temporarily inactive accounts.

Snowbirds

If you have seasonal customers, you know the issue he was inquiring about – snowbirds from colder climates who go south for the winter (or, conversely, winter homes in warmer climates) or summer homes where your customer only wants the utilities on for the summer months.

The dilemma facing your utility is should you continue to bill the base charge each month, even if the customer has no usage?

Recovery of infrastructure costs

One clue as to how to handle this is understanding the rationale behind your base charge.

For many utilities, the base charge is designed to recover the investment you have in providing service to the property, regardless if there is usage. You must maintain the infrastructure and service lines year-round and you have an investment in a meter at the premises, even if no one is living there.

If this is the case for your utility’s base charge, you have every reason to continue to charge the base charge, even if the account is temporarily inactive.

Fees in lieu of monthly billing

An alternative to billing the customer each month is to charge a fee to turn the service off and another fee to turn it back on (based on the user fee concept that you are performing a service for this customer that wouldn’t otherwise be required).

The idea here is the two fees combined should cover your staff’s time and effort to disconnect and reconnect the service as well as recoup what your customer would have paid if they left the service on with no usage and paid the base charge only.

How does your utility handle this?

How does your utility handle temporarily inactive accounts? Please take this quick poll.


 
Once you’ve taken the poll, you will be able to see the results to see how other utilities responded. I’ll publish the final results in the next issue.

2017 Utility Fee Survey

The 2017 Utility Fee Survey is ongoing. If you haven’t already completed it, please click here to complete the survey. It should take less than five minutes to complete. For an idea of what to expect from the survey, here are the results of the 2015 Utility Fee Survey:

If you have any questions, please feel free to e-mail me at gsanders@logicssolutions.com or call me at 919-232-2320.

I’m hoping for as much participation as possible in the survey, so please feel free to pass this on to your colleagues at other utilities.

Thank you in advance for your participation in the 2017 Utility Fee Survey.

Reviewing your policies?

If you’re in the process of reviewing or updating your policies, please give me a call at 919-232-2320, or email me at gsanders@logicssolutions.com for more information about how a business review could help you review your entire office operation.

Click here to subscribe to my free, bi-weekly email newsletter...

© 2017 Gary Sanders