Is your online listing up to date?

Three years ago, I wrote about being sure your utility is listed in Google Places. You can read that article here.

Get Your Business Online

Google has introduced a new program called “Let’s Put Our Cities on the Map” to help facilitate getting small businesses online. As part of this project, they have created an online tool to see how your utility shows up in Google Search and Google Maps. You can access it at gybo.com/business.

This will prompt for the name of your utility and then will display one of two results pages, depending on how complete your information is.

You’re on the map

If your information is complete, you will see a screen similar to this:

GYBO Complete

Then, as you scroll down, it will show a preview of how your listing appears:

Logics GYBO Listing

Your business info is incomplete

On the other hand, if you information is incomplete, you will see a screen that looks something like this:

GYBO Incomplete

If your information is incomplete, all you have to do is click the “Complete your information” button. The tool will take you through the steps to update your listing.

Of the handful of utilities I checked while researching this article, the most common reason for an incomplete listing was not having their hours listed, followed by no picture (logo). According to Google, the number one thing people look for online is hours, so be sure yours are up to date!

Still time to complete the 2015 Utility Fee Survey

If you haven’t yet participated in the 2015 Utility Fee Survey and would like to, please click here to complete the survey. It should take less than five minutes to complete.

If you have any questions, please feel free to e-mail me at gsanders@logicssolutions.com or call me at 919-232-2320.

I’m looking for as much participation as possible in the survey, so please feel free to pass this on to your colleagues at other utilities.get

Thank you in advance for your participation in the Utility Fee Survey.

Click here to subscribe to my free e-mail newsletter...

© 2015 Gary Sanders

More preliminary results

Continuing the theme from the last Utility Information Pipeline issue, this issue analyzes the early responses to the 2015 Utility Fee Survey regarding credit cards.

Early credit card acceptance results

Of the 41 responses so far, 37 responding utilities accept credit cards, an acceptance rate of 90%. Here is a graph of the results (clicking on the image will open a larger graph in a separate window):

Early accept credit card results

This is a considerable increase from the 62.5% acceptance rate from the 2012 Utility Fee Survey. As a strong advocate of utilities accepting credit cards, I’m pleased to see this increase. In one of the first Utility Information Pipelines, I wrote about why utilities should accept credit cards.

Early convenience fee results

Of the 37 utilities accepting credit cards, 45.9% charge a convenience fee, as shown below(clicking on the image will open a larger graph in a separate window):

Early convenience fee results

While these are early results and this is a smaller sample size than the 2012 Utility Fee Survey, this is a small increase from the 40% response from the previous survey.

I believe that accepting credit cards is a cost of doing business and charging a convenience fee is a bad business practice. One of the arguments I hear most often is “it’s not fair to our customers who don’t pay by credit card” to not charge a fee. In an upcoming Utility Information Pipeline, I will devote an entire issue to why I don’t accept this argument.

Still time to complete the 2015 Utility Fee Survey

If you haven’t yet participated in the 2015 Utility Fee Survey and would like to, please click here to complete the survey. It should take less than five minutes to complete.

If you have any questions, please feel free to e-mail me at gsanders@logicssolutions.com or call me at 919-232-2320.

I’m looking for as much participation as possible in the survey, so please feel free to pass this on to your colleagues at other utilities.

Thank you in advance for your participation in the Utility Fee Survey.

Click here to subscribe to my free e-mail newsletter...

© 2015 Gary Sanders